WebJoseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLCall based in So I did an infomercial. Im looking for it online right now. Andrew: What was the funny story, acquiring it or selling it? With each passing day, Jay Sugarman overall profits continue to rise, and he is becoming more popular on the sidelines. Its easily the best material Ive ever read on copywriting and transformed me as a writer. I have some beautiful examples of their success. He knew that writing the copy equivalent of: But he was confident that eventually, a circumstance would happen in his prospects lives that would trigger the purchase. I was not interested in a thermostat. Ive got the address and if you guys didnt write it down, just let us know and well add it to the comments. He wasnt really satisfied. That was an interesting insight that I got. Now with the internet, its so much easier because first of all, you can test very inexpensively. Well, not just Toptal.com, anyone can go to that. Its easily one of the top 5 books on copywriting. He says, Joe, what do you think? And I said, My god, this is terrific. QVC was a big success. It shows the point that I wanted to make before was youre going along doing what you think you should be doing and all of a sudden youre going 90 degrees in a different direction and thats where you make your success. But they will only beat the competition by selling a unique concept that appeals to their ideal customer. Joe: Ill give them one. Joe: I had a line of health products, stem cell products that helped your skin, that prevented pain, supported your being. Why are stories so effective, and are they worth the extra time that people are going to have to invest to listen to them? You knew what people felt about how tough it was to put this thermostat in their house. I read every book I could read on copywriting, marketing. Such as: And its not just the first sentence. He didnt want to make any mistakes. He wrote then and still writes all his own advertising copy for print, the Internet and TV. It was selling like crazy. The other thing I have, the other principle I have thats really importantby the way, all these principles apply to social media and to the internet, all the principles apply and theres no exception, really. Its very, very helpful. Its such a well written ad. I read the whole thing. You might irritate some grammar scholars, but customers wont mind. LAS VEGAS, March 25, 2022 /PRNewswire/ -- Successful entrepreneur, Joseph (Joe) Sugarman, best known to millions for his BluBlocker Sunglasses, passed away peacefully while surrounded by his family on March 18. He was 83. Joe: Not as big as Tony Hsieh, but were happy with it. I wasnt in sunglasses. Heck, the best copywriters can still be persuaded and harmonized with an advertisement! If that person happens to take off because theyre sick or they have other projects they want to do, you have zero bookkeepers. Copy that sells a winning concept will originate from a powerhouse brand strategy. In 1991, he won the prestigious Maxwell Sackheim award for his creative career contributions to direct marketing. Hey, you never know. Andrew: Which of your books is a good first book to read for someone who wants to learn your writing process? Steven Sugarman BANC stock SEC Form 4 insiders trading You never really know what works and what doesnt until you test it. If anyone out there is listening and wants to try Toptal instead of doing all these interviews and hire the best of the best, go to Toptal.com. Thats the copywriter, the guy who used to sell those BluBlocker sunglasses on TV. I had to break the law, so to speak, to find out. The credit card companies said, No, you cant do that. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Joseph Sugarman is one of the most epic copywriters thats ever lived. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. You can then rearrange them to make the most logical sequence and to align with what customers are thinking. For example, what do you feel or think of when I say the following words? Would you? I studied him forever. Heres one you have in your book. People loved it. And my two sponsors, which Im grateful for are the company that will help you hire great developers. Joseph Sugarman also called this harmony. This is why you dont see weight loss pills aimed at preventing weight gain from occurring, for example. In fact, he mentions this in The Adweek Copywriting Handbook: Joseph Sugarman believed in selling a cure and not a prevention. Joe: Yeah. From the start of Bidens presidency until July 2022, the economy averaged a net increase of 553,000 jobs per month. And copywriting legend Joseph Sugarman describes his first ads as. The following copy is first on their Quality page as they know everyones priority when it comes to food and drink is the ingredients. Joe: Yeah. We established a brand name for the product. What they do is organize peoples books. Use short and choppy sentences to make advertisements easier to digest. I love him. So I asked my sisters new mother-in-law if she would introduce me so that I can have Joe Sugarman here on Mixergy to do an interview and here he is. This person is good but one little error, one digit being off could end up costing him a whole lot of pain and a whole lot of money because hed get his taxes wrong. Joe: I just recently sold it. Thats in addition to a no-risk trial period of up to two weeks. Sign up at Bench and get 20% off for your first 6 months. Thats how Sugarman was able to keep a prospects attention throughout a whole page of copy. They said, Joe, how are you doing it? You wouldnt believe how were doing it. I bet you get ripped off a lot. You wouldnt believe how often we get ripped off. We werent getting ripped off at all. We were in Walgreens for almost 20 years selling at retail. Theyd be amazed by what they saw, and I would go scream and beg to my parents to please buy me those glasses just so I could see what they saw. Youve got to remember too, I wrote that ad within a day or so after I received the pair. Andrew: Joe, what do you think of this storytelling thing? Tip #7: Understand the nature of the product. Joe: Yeah, you cant do that because Im always on the go. We used baseball stars. Here it is. WebApr 21, 2019 - Explore Richard Nguyen's board "Print ads - Joseph sugarman" on Pinterest. And the former led to the latter as he wrote prolifically and kept learning from those catastrophic early attempts. Joe: Well, what we did was the company came to us and they said, Were doing marginally well, but weve got a great product. And I said, Okay, if youve got a great product and youre doing marginally well, let me just take a look at it. They told me the name of it and how it works and all that kind of stuff. Andrew: Why does someone care aboutI know I do, but I dont know why I care. . Dane Maxwell, a guy from my audience just flew out to his house said, Ill do whatever you need. Joe: I get great joy doing that. Ill tell you more about them later. I said, Whats the story with these?, He says, Dont think youre going to sell them because theyre made for astronauts and theyre like $300 a pair. The more honest you are, the more happy people will be to deal with you. But not everything could be a winner. Joe: Its been over . You want to have a subheadline that causes you to read the first sentence in the copy. Thats the case with BluBlocker. One of the few pleasures of losing weight is stepping on your bathroom scale and seeing positive results. Andrew: You dont even need an electrician. In 1979, Sugarman was selected as the Direct Marketing Man of the Year in New York. Im wondering back when you were selling the MagicStat, when you were selling those old computers, before you could just reach out and text and email someone, how did you reach out to people like thermostat customer to understand that they dont like installation, that that was an issue for them, for example? He ran the ad. Andrew: I see. So they had cut it out initially and then they bought from it eventually. Great Copywriting. You need to grab your readers attention with a short sentence thats easy to read. You might not know this, but I am probably the biggest failure youll ever interview on your show, primarily because I have failed so many more times. But if a customer stepped on the scale and saw they gained 20 lbs over the winter, that weight loss pill now looks a lot more appetizing. This is such a great opportunity. How to Build a Winning Copywriter Portfolio from Scratch, Boost Your Bottom Line with the Right B2B Copywriter, Copywriter for Hire; Set Your Conversions on Fire, Dont Hire a Web Content Writer Until You Read These 7 Facts. Joe: This guy, they ran an ad, got the results and then the guy bought my book, The AdWeek Copywriting Manual, or whatever. Want to Read. They block all the blue light. He gives me this whole pitch. He pioneered the concept of using toll-free numbers to accept credit card orders by phone He was 83. You want to build curiosity so when they start reading your ad, they dont stop until they finish and go to the end. You were selling them for $400, which was still much cheaper than people expected. Each product introduction was made in large, full-page advertisements, which became the recognized signature of his creative work. Thats smart money. Andrew: Youre available at resellers online, arent you? This means that the individual sections go after each other in a way that makes sense. So its just writing in general. And then as an advanced concept, this is called Triggers. Its the psychological triggers that cause a person to buy. If somebody you dislike offers something thats too irresistible, its hard to say no. Thats cool, but customers dont really care. This sucks the reader into the copy and they cant help but flow through the remaining ad. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. But heres the catch They used his EXACT design and copy style to grab his attention. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. They offer a no-risk trial period. We were in those publications. Its an interesting story. Mon Fri 9:00 AM to 5:00 PM ET Its a long story, but Ive got thousands of these cards left. And Joseph did it a humorous way that showcased his personality and unique writing style. The funny part about it was that we were making a nice profit on that as well. In other words, like you said, you were so curious what was it like to look through those lenses. They used his EXACT design and copy style to grab his attention. Paint a picture of your prospects ideal outcome. So, we didnt allow. WebBurt Sugarman's net worth is $25 million. Are you talking about the property out in. For more on this, take a look at the Hierarchy Lens from our unique quality assurance methodology, the 13 Lenses. Joe: Whats interesting about successthis might be an interesting insightI have found that you can go along going in the direction you think you should be going and then all of a sudden something comes up and directs you 90 degrees in a different direction and thats where youre going to make your success. Is there something you can do with that? In other words, if you have an opportunity to do something unusual, go ahead and do it. He was playing the 190-seat capacity Joes Pub in New York under a year ago. But you were basically taking a position saying, Heres the team thats going to win. Theyre giving Mixergy listeners 80 hours of developer credit when they pay for their first 80 hours. Joe: We were very successful, by the way, with that MagicStat Thermostat. When I appeared on QVC, they did that once and our sales were terrible. You mightve thought of hot weather and oranges when thinking of the state of Florida. As of 2023, Joshua Suhermans net worth is . If you buy this right now, instead of paying $100, your cost would only be $50. Is it AdWeek Copywriting Manual? The columns were hilarious. But I said, There was one feature I liked and that feature was how easy it was to install. The big fear that people have when they buy a thermostat is they have to hire an electrician to install it. Theyre copying them by hand. I would write stories about different people. I should do a one-sentence description of who Joseph Sugarman is and just move on. But I went with a story because it felt right. I dont remember it either. So today Im sharing with you seven of his copywriting tips that will help you up your game. So, theyve got a special URL where they can keep track of how well Im doing for them and where they can give you a discount. Most customers arent interested in preventing something from happening but rather curing an existing problem. Well, with this new infomercial, we were selling 300,000 pair in one month. Andrew: Whats the address? My customers are paying me to learn. ", "I've learned copywriting from big giants such as AWAI, Dan Lok, RMCB, Ramit Sethi, and Agora but I can effortlessly say Carmine has the wisest and most precise course on copywriting. Its called Bench.co. Ive got to start my own company. He did. Get my latest content on business, marketing, and copywriting. How could you spend a half hour selling a pair of sunglasses? This is his much talked-about house, by Michael Haverland and then Stelle Lomont Rouhani, before completion. Is it some other system you have? It was just a pair of sunglasses. There are a few exceptions. We used personalities, different things. ', 'Not many people are willing to give failure a second opportunity. Not only that but changing a single word can often increase the conversion and response rate of an ad itself. Joe: It happened with me. It says, Warning to all Bear fans: The Patriots will solidly beat the Bears and heres why. And you kind of bring people in. Im cringing thinking of mine. And thats exactly what your product does: it solves a problem. Joe: No, the one you love is going to win. ", "I came across your videos on SEO under Dan Lok University.I was a newbie to SEO & copywriting a couple of months back and fortunate enough to learn the SEO basics from you.I also came across your courses.By applying the same exact strategy on cold email, I landed a full time job in SAAS Startup. Thats a great name if you understand how its spelled. He is considered as a true legend in the field of TV entertainment. The decrease in his net worth is primarily due to his recent divorce. Why do they care? Well, theres someone who I interviewed who knew me for a long time who sat there and said, Im not going to follow what Andrews saying. For a long time he did not believe for some reason. Joe Bidens Net Worth. Sugarman is also a published author with six books to his credit. You tell Toptal what youre looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. 4.11 avg rating 1,222 ratings published 2006 17 editions. These words can be used interchangeably, but the concept(No pun intended), remains the same. Welcome, robot overlords: The best AI tools for copywriting in 2023, Copy By Committee: why the world would be a better place without it. Hed have to find a place to sleep near the office so he could go back home to work. We were deluged the first day. 2023. Members help make our journalism possible. Provides CEO, CFO, Director and Chief Executives trade reports, independent equity research, and stock screening. Every word you use matters. I guess BluBlocker would have to stand up pretty tall. People are going to read that, especially people who are frustrated with the talent they have. Joe: You can give a sense of urgency, for example. Theyll give you a Mixergy exclusive and youll see it right there on the page. Yes, the latest Aston Martin car would make me feel successful. I've done a few other courses and read books, but the access to your feedback has really set this one above anything else. I said, This sounds terrific. Andrew: I thought I could go to Amazon and buy BluBlocker sunglasses, no? Id love to hear a professional ad writers feedback on my ad reading. Joseph Sugarman believed that the first sentence of your copy should be short because its easier to read and creates fewer obstacles. You figure an average of $25 a pair. And dont try to trick them or scare them into taking action. I started the interview with a story and then I look down at the time and I say, Im two minutes into this interview already and all I did was talk. I couldnt convince people do anything. I was very honest about how bad it was. To get you to read the next one. Andrew: I appreciate that. It makes me feel like youre more honest, that youre giving me a balanced view of the product. Is it divine inspiration? You can do it yourself. So, if you know that, is there a way for you to speed up their purchasing decision or encourage more people to rip out the ad? Youd be perfect for that shoot. She said, Okay. All right. I would get up and they gave me five slots to sell it in. Joseph Sugarman. And copywriting legend Joseph Sugarman describes his first ads as horrible. And he happened to write a book on copywriting that has become a classic. Joseph Sugarman became one of the most successful direct marketing copywriters of the last century. And in the process, he got his new No. I was very honest about it. That was his project. Want to Read. BluBlocker sunglasses, that was my total focus. It was probably the best job I had in my life. It should do well. Well, he did. If you can align ads with these primal feelings and desires, youll have no shortage of success as a writer. We sold them for something like 10 years. Andrew: Whats one of those triggers, for example? And Stupidly Reasonable Prices. I just have to figure out what else you guys hate with it and why are you spending money on an ad for something you hate? This is normally done by elaborating on the benefits of the product rather than its features. Sugarman states that yes, you need to include features and benefits, but each sentence needs to flow into the next and thats your main aim. My brother looked around at the house where the wedding would take place and said, This is giant. But Sugarman puts a slightly different spin on it. The second will do your books for you better than you ever could do it yourself. Maybe Rumble makes a deal with him. Its hard to say which one was my favorite, but I would say probably BluBlocker only because the sheer volume. . Joe: If you want, you can send me a stamped, self-addressed envelope and everybody that does, I will send them a Batman card. So I would be entertaining people. He was born and raised in the Chicago area and attended the electrical engineering college of the University of Miami for three and a half years before being drafted into the U.S. Army in 1962. Joe: Well, it depends. I think that book was The AdWeek Copywriting Handbook.. My name is Andrew Warner. Well, the Bears won. Thanks for sharing your stories. Could you please replace them? And of course we replaced them. Chabad Intown blew off the doors on Jan. 15 with an atypical historian, storyteller and ex-mobster Myron Sugerman. She says, Yeah, the Japanese want to sell. It would have saved us a fortune and it turns out that there wasthe one thing Ive learned in life is you only deal with really good people. Andrew: Oh, maybe Im misreading it. Your email address will not be published. You can bring in greed. So storytelling, why is storytelling so great? Like this guy, he doubled his response as a consequence. We were selling electronics. What are you going to be when one of my audience members shows up at your place and says something similar? Joe: Grew hair. Why do I care about how you discovered the BluBlocker sunglasses? But, yours was by far the best of all. One that uses simple language and opens a curiosity loop. But anywaywhere was I going? However, when a customer is experiencing turmoil, they will seek a fix and be more likely to purchase a product or service which does so. Sugarman? I said, Yes. We know what youve been doing. I said, Uh-oh, Im now in trouble. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. Again, if you experience life, if you read all the books, if you justoh, and another thing is just keep writing, the better you get. When you say that you read a lot about advertising, a lot of people read about a topic that theyre fascinated by. Nowhere else can you get this offer except for Toptal.com/Mixergy. Do you have any f---ing idea how This means breaking them up into chunks. I had to bring in extra operators, everything to take orders. Joe: Yeah. Im preparing an eight-page catalogue for United Airlines, eight pages, one of the pages dropped out because the company went bankrupt. The company later focused on selling those BluBlocker sunglasses I mentioned earlier. Is that what you mean, or do you mean in general write a lot? It was helpful and it was one of those books that stuck with me and Im glad to have you on here. But Im sure I have, just fromagain, its all these failures Ive had. Ask anyone. How Much Burt Sugarman Earns A Year? Seeing as its in the excess of 300 pages, Ill save you some time and sum up some of Sugarmans main writing strategies ahead if you keep reading . Oatly tugs at emotions whilst delivering some facts about their product to back up those feelings. Yeah. You know this of course. Andrew: Which of your ads were you proudest of that looking back, you feel like, This is the one that I would like to be remembered for?. Bumble has stood out by making their dating app about equality and all their content highlights this mission. Thats how we spread the word. Well, hes considered one of the best copywriters of all time. Sensing the opportunity to not only extend life spans but to be responsible for helping millions of people live a better more youthful life, Sugarman agreed to head a company to market a series of products utilizing this new technology. Joe: At the height, of course, we were selling 300,000 pair a month. He launched his direct mail agency JS&A Group through writing ads by hand and has no shortage of amazing feats in advertising. They were the people that were selling the toll-free numbers. I was involved with this Batman show. Just to give you an idea how much we sold, I sold about 100,000 pairs from the print ads we ran, which was like six months. Red wine might bring up memories of dinners with your family. Burt Sugarman net worth: Burt Sugarman is an American television producer who has a net worth of $25 million. Burt Sugarman is a true legend in the world of TV entertainment. The one for BluBlocker, I tell the story of how I discovered it. Over the last 18 years, insiders at MGM Resorts International have traded over $400,001,568,942,252 worth of MGM Resorts International stock and bought Heres a final piece of Joseph Sugarman wisdom: Sugarman states that he had more failures than successes in his career. Your email address will not be published. The goal is to create the curiosity in the beginning of the ad to really get that person to read. In Sugarmans catalogue ad for a burglar alarm he includes this copy under the header YOU JUDGE THE QUALITY., Will the Midex system ever fail? This would make a great mail order item. He says, No, the company is going out of business. I said, Okay., We finished the meeting. What we found was something amazing. Ill get them made. How did I discover BluBlockers? The guy was going out of business who owned it. Joe: Right. Carefully select words based on how you want customers to feel while reading your copy. It required a little bit of installation. Im going to listen to what Andrew says. Bless you. I get up and the first slot, I sold all 20,000 pair. Your bathroom scale is like a report carda feedback mechanism that tells you how well youve done.. Thanks for being on here. Really, you can look online, Google all day. And in order to know what would appeal to both parts of my brain, you would need to have discovered my motivations. There were a lot of timesthe thermostat ad was a good example. While still serving as vice president, his net worth was $2.5 million, but in the years between holding political office his net worth shot up to $8 million, according to Forbes. It needs to be interesting, unique, and most importantly, short. Its a collectible. It turns out that when somebody buys that product, its because somebody in the neighborhood was robbed or somebody was affecting their family and they were concerned or something was happening that frightened them. Sugarman says your prospect should feel in harmony with your copy. You can do this by asking relevant questions or making agreeable statements throughout the ad. Catalogues literally becameit started a whole revolution. Andrew: Yeah. Italy can make you think of pizza, pasta, and soccer. I am not interested now in a thermostat. Thats funny, but I never figured it out. Mary, his wife, has a net worth of around 100 million dollars. Guest speaker Myron Sugerman enthralled a packed Intown Chabad audience, seen here with Rabbi Ari Sollish, signing his book. Where do we mail for that? Andrew: What did you learn with that? I think you want to come across as being likeable. Think about the rhythm of your sentences. So, okay. So his ad needed to position the product as the best option on the market. We took the garbage that she sent. I really learned a lot just by teaching what I knew. Andrew: Hows that gone for you, the internet? You watch them walk away and all of a sudden they turn around and its so funny. Joe: Yeah. So we did that. I figured, We can kind of duplicate that. So weve been doing that. Nobody needs a story for two minutes. Andrew: You know what, I should actually make a note to finally do that. They were blown away. Andrew: There it is right on your screen now. People dont realize that television is an entertainment media. So I said the greatest feature was how easy it is to install. Joe: Yeah. Joe: Yeah. Theyre annotating them. It was really amazing. They did such a good job that he started talking about them just to tell the rest of the entrepreneurial world how effective they were for him. This whole interview is sponsored by two great companies. If you're a premium member, you can save your likes. It was one of the most successful promotions in their history. His company, JS&A Group introduced dozens of new innovations, including the pocket calculator, the digital watch, cordless telephones, and computers sold through ads to what I think must have been skeptical audiences who were by the end of the ad so convinced to buy it that they pulled out their credit cards and bought. I noticed your first response came in the form of a story. And theyve continued to bang the quality drum with their current website copy. ' I put that in there. Joe: Thank you. Joseph Sugarman is a legendary copywriter and bestselling author. I can't express how much to say thanks to him especially in crafting my own business. Joe: What did I put in there? The bitter pill of failure is often more than most people can handle. We established everything. So, I kept doing this. Now, it was illegal to take a credit card order over the phone. His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of Success. I have the physical versions of these books, but theyre all available digitally on Amazon too, which Ive been enjoying. Hes an American living in Japan. Each month youll receive tax-ready financials that give you a snapshot of the financial health of your business and make filing taxes a breeze. Ive built that up so weve sold 20 million pair. I do not know why. His books include AdWeek Copywriting Manual, Triggers, and Success Forces.. Go sign up and Im looking forward to talking about you in a future Toptal ad there. Sugarman tells his students to forget features and benefits straight off the bat. ", "I really appreciate your input. Im really grateful to them for sponsoring. How Drip started as a widget and was acquired by Leadpages for a Building a $200k/mo digital marketing agency from the ground (using How to grow your audience (Using an Ambassador Program). And in the process, he got his new No. I hired a sales staff to go out and sell. Perhaps price, or some specific feature. Joseph Sugarman is a legendary copywriter and bestselling author. Joe: You mentioned I used to teach a seminar. Thats really a funny story because I just recently sold it. All of the elements within an ad, whether its direct mail, a landing page, or other material, is to get the customer to read the first sentence. Lose enough and eventually you will win. They introduce him to 2 developers, not 20 or 30. This is why copywriters need to focus on writing copy around experiences, feelings, and thoughts related to what they sell. ", The first sentence should lead to the next sentence and so forth, Every word has emotion and meaning behind it, There needs to be a logical flow in the ad, Every good ad is an emotional outpouring of words, feelings, and impressions, David Ogilvy Copywriting Strategies Every Writer Need to Know, Lead Magnet Guide How to Generate More Leads Easily, best material Ive ever read on copywriting, elaborating on the benefits of the product, every customer experiences emotions when they need a problem solved, Why Are Copywriters Called Copywriters History and Origin, Russel Brunsons DotCom Secrets Review and Takeaways. If you havent read his book The Adweek Copywriting Handbook, you need to get your hands on it now. ", "Carmine has drastically increased my income and growth in the matter of months.
El Clasificado Casas De Renta En Los Angeles Ca,
Millie T Mum Cancer,
Who Is Suella Braverman Husband,
Articles J